Request a Demo Releases New User Interface, Eliminates a Siloed Approach to Event Management

New version provides more accurate data and insight for event coordinators to make better decisions

Boston, MA — June 10, 2014 —, a provider of event management software solutions, today announced 3.0 with a new user interface. 3.0 is modeled off of an event coordinator’s physical binder, breaking down and segmenting each aspect that must be addressed before, during and after an event. As event coordinators are faced with multiple complexities throughout the event process, the updated end-to-end solution provides coordinators with the insights needed to streamline event management, reduce costs and quickly measure event return on investment, all from a new user-friendly interface. 

Legacy systems silo individual event processes, making it difficult for coordinators to manage activities for multiple events and collect the necessary data to combat the industry’s biggest pain point: proving the return on investment of events. With little training, event coordinators can quickly implement 3.0 to gain analytics and data from different sources such as attendee payments, registrations, email invitations, attendee walk-ins and attendee satisfaction surveys. This data then integrates into the organization’s existing payment, customer relationship management or inbound marketing platforms to run the necessary reports needed to prove return on investment.

“ 3.0 is a lifesaver for event planners – it really accounts for everything,” said Jamie Lucero, Director of Alumni Relations at Virginia Tech. “With a step-by-step process mapped out, we never worry about skipping or overlooking important event details, and the analytics function has made our post-event follow up and reporting process faster, more efficient and easier to manage.”

The company is also now offering expanded payment options in partnership with Stripe and Digital River’s Beanstream Mobile. With the new payment integrations, customers’ guests can follow a link to register and pay for an event online safely and securely.

The new 3.0 features include:

  • Event Plans  act like an event coordinator’s binder, containing all of the tools needed to put on an event or a group of events including registration forms, invitation emails, surveys and reports, all in one location.
  • Contact Lists sync data gathered from multiple sources, like online versus in-person, and enables planners to easily upload guest contact information in order to make reusable invite lists.
  • Event Plan Wizards provide an effortless experience for an event coordinator to quickly build registration forms, check-in lists, nametags and budgets for complex events, such as reunion weekends or user conferences.
“ is maniacally focused on making event planners’ lives easier, and our value-added technology offers a lens into event successes,” said Greg Skloot, CEO at “With our new interface and payment integrations, event planners are able to focus on what they do best – creating great events – while our software provides the planning process support and backend analytics.”

About provides online software that helps event organizers produce high quality events by simplifying and automating event management processes. The company's innovative software eliminates the time-consuming tasks of onsite event management and has proven to increase attendance, decrease event costs and free up onsite resources. Dalhousie University, Northeastern University, United Way, BMW, and the University of Virginia are just a few organizations that are using's solutions. The company is backed by .406 Ventures and is headquartered in Boston, Massachusetts. For additional information, please visit

Media contact:
Erin Rohr
Metis Communications